Generic applications get ignored.
Resume customization:
- Match keywords from the job description
- Reorder bullet points to highlight relevant experience
- Adjust your summary to fit the role
Cover letter strategy:
- Only write one if required or you have a compelling angle
- Lead with why you want THIS company
- Keep it under words
- Mention something specific
The / rule:
- % of applications: Light customization (- minutes)
- % of applications: Heavy customization (+ minutes for dream roles)
Career Changer Tip: Customized applications to companies beat generic ones to .