This is where your research pays off. Reference specific things about the company: their product, mission, culture, or recent initiatives. Explain what attracts you. "I've been following your work on [Initiative] and the approach you're taking to [Problem]. That matches my experience in [Relevant skill] and where I want to focus my career." Generic answers get generic results.
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$ curl repovive.com/roadmaps/job-search-strategies/interview-preparation/why-this-company
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