Apple interviews emphasize:
Privacy first: On-device processing when possible. Differential privacy. Data minimization.
User experience: Not just functional. How does latency affect UX? How do failures degrade gracefully?
Hardware integration: Software that works with Apple silicon, sensors, and ecosystem.
Secrecy culture: They won't tell you exactly what you'd work on. Design for general scenarios.
Quality bar: They prefer polished solutions to broad coverage. Better to do less, perfectly.
Interview format: May include design reviews of your past work. Be ready to discuss projects in depth.